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随着信息化时代的高速发展,广告已无处不在,成为人们购物生活中必不可少的部分。广告包含图形、线条、色彩等元素,以简洁明了的方式传达商品信息,且表现形式多种多样,没有色彩的广告是无意义且不能有效传递信息,色彩在广告设计中占据很大的重要性,起着吸引注意力、渲染内容、传达信息、丰富情感等作用,但色彩使用过度则会掩盖住广告设计的主要内容,使人眼花缭乱。如何将色彩有效应用广告设计中,成为广告行业发展面临的最大挑战。
With the rapid development of information age, advertising has become ubiquitous and has become an indispensable part of people’s shopping life. Advertising contains elements such as graphics, lines, colors and so on, to convey the product information in a concise and clear way, and the performance of various forms of non-color advertising is meaningless and can not effectively convey information, color in advertising design occupies a great importance , Which plays a role of attracting attention, rendering content, conveying information and enriching emotions. However, the excessive use of color will obscure the main content of advertisement design and dazzle people. How to effectively apply color advertising design, the advertising industry has become the biggest challenge facing development.