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专家们调查发达国家的消费者购买商品的动机,得出如下结论:28%的消费者在出门之前就决定了到哪家商店、买什么牌号的商品;72%的消费者其购买决策取决于销售现场的各种偶然因素,而其中又以售货员的影响最大。商场货架上的商品琳琅满目,除了一些人们比较熟悉和经常购买的商品外,绝大部分是人们不熟悉的。而且随着科学技术的发展,商品的科技含量越来越高,普通消费者已经很难凭自己的经
Experts investigated the motivations of consumers in developed countries to purchase goods, and reached the following conclusion: 28% of consumers decided which store to buy and which brand to buy before going out; 72% of consumers decided their purchase decision Various accidental factors in the sales scene, and among them the greatest influence of the salesperson. There is a wide range of goods on the shelves of the shopping malls. Most of them are unfamiliar to people, except for some products that people are familiar with and often buy. Moreover, with the development of science and technology, the scientific and technological content of commodities is getting higher and higher, and ordinary consumers are already having difficulty with their own business.