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对推销员来说,顾客的接触、约谈和顾客的异议,并称为推销的三大难题。一些推销员试图以“诚”破之,收效甚微。因为“以诚为本”的推销是优良推销的基本条件,但并非是充分条件,也就是说,推销员除应具备有诚意外,更需克服推销中的实际困难,才能置身于优秀推销员之列。下面结合西方成功的推销经验,介绍一些突破三大难题的有效方法。写信、电话、突击会谈——攻破接触潜在顾客的障碍当你知道你的潜在顾客,如何与他
For the salesman, the customer’s contact, interviews and customer dissent are called the three major challenges to promote sales. Some salesmen tried to break with honesty, with little success. Because the “sincerity-based” marketing is the basic condition for good sales, it is not a sufficient condition. In other words, in addition to having sincerity, salespeople need to overcome the practical difficulties in marketing in order to be exposed to excellence. Salesman. Following the successful marketing experience of the West, we introduce some effective ways to break through the three major problems. Write letters, telephone calls, surprise talks - break the barriers to reach potential customers when you know your potential customers, how to communicate with him