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服饰作为人类共同创造的物质和精神财富,是人类生存文化的表现形式之一,而作为服装包装来讲,它起初只是为了保持服装数量与质量的完整性。随着社会发展,现在服装包装已直接影响到产品的价值与销路,因此造型也是服饰包装行业中不可缺少的组成部分。在服装的包装设计上,起步较早的是欧美国家以及日本,他们的包装设计之所以能够吸引众人的眼球是因为他们能够很好的把品牌文化和背后用心良苦的团队很好地结合起来。而中国服饰包装除了印刷上和不同的标识以外,其形式内容上毫无创新。所以,我们要多欣赏国外优秀的包装设计,并且结合我国的文化和品牌文化才能促进我国服饰包装的发展。
Costumes and spiritual wealth, co-created by human beings, is one of the manifestations of the human existence culture, and as a clothing package, it was originally intended only to maintain the integrity of the quantity and quality of garments. With the social development, apparel packaging now has a direct impact on product value and sales, so the shape is also an indispensable component of apparel packaging industry. In the clothing packaging design, started earlier is Europe and the United States and Japan, the reason why their packaging design can attract the attention of all people because they can well integrate the brand culture and well-intentioned team behind the well . The Chinese clothing packaging in addition to printing and different logo, the content of its form without any innovation. Therefore, we should appreciate foreign excellent packaging design, and combining our culture and brand culture to promote the development of China’s clothing packaging.