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目前银行业的竞争日益激烈,商业银行如何在激烈的竞争中摆脱困境,激流勇进,获得最大的利益,其关键是做好市场营销。而树立科学的营销意识,讲究市场营销策略是市场营销取胜的重要环节。在银行市场竞争环境下,市场营销将成为商业银行取胜的法宝。做好商业银行的市场营销,首先要有“双赢”的意识。营销从本质上说就是一门吸引和留住有利可图的顾客的艺术,其最终的实质是达成双方的交易,而“双赢”应该是银行经营最终能接受的宗旨。营销思想要求银行从追求每笔
At present, the competition in the banking industry is getting fiercer and fiercer. How the commercial banks get out of their predicament in the fierce competition, raging and gaining the maximum benefit, the key is to do well in marketing. The establishment of a scientific marketing awareness, pay attention to marketing strategy is an important part of marketing success. In the banking market competition environment, marketing will become a magic weapon for commercial banks to win. To do a good job of commercial bank marketing, we must first have a “win-win” awareness. In essence, marketing is the art of attracting and retaining profitable customers. Ultimately, the essence of marketing is to achieve the two sides’ transactions. However, “win-win” should be the ultimate acceptable objective of the banking business. Marketing thinking requires banks to pursue every pen