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广播电视新闻报道具有两大功能:一是传播信息;二是传播观点。前者主要指向新闻资讯类节目,后者则主要由新闻评论类节目承担。近年来,随着互联网、手机等新兴媒体的爆炸式发展,信息已不再是稀缺资源,如何从鱼龙混杂、真假难辨的信息中,提供全面客观的分析解读、提取科学公正的观点意见成为媒体吸引受众眼球的关键。因此,在舆论场已经从信息竞争转向观点竞争的时代,传
Radio and television news reports have two major functions: one is to disseminate information; the other is to spread opinions. The former mainly points to news information programs, while the latter is mainly undertaken by news review programs. In recent years, with the explosive development of emerging media such as the Internet and mobile phones, the information is no longer a scarce resource. How to provide a comprehensive and objective analysis and interpretation and extract scientific and fair opinions from the mixed information, The key to the media’s attention to the audience. Therefore, the media has changed from the information competition to the competitive point of view, pass