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企业文化是企业哲学、企业精神、企业价值观和行为方式的辩证统一。它是“企业的灵魂”，是“企业成功的真正秘诀”。本文对企业文化的由来、界定和作用作了简述后，着重论述了在社会主义市场经济条件下，搞好企业文化建设必须遵循的几个基本原则，和如何抓住重点，加快企业文化建设步伐，以适应社会主义市场经济发展的要求，以及强化企业文化建设的组织和物质措施。
Corporate culture is the dialectical unity of corporate philosophy, entrepreneurship, corporate values, and behavior. It is “the soul of the enterprise” and is “the real secret of business success.” After a brief introduction to the origin, definition and role of corporate culture, this article focuses on several basic principles that must be followed in order to do a good job of corporate culture under the conditions of a socialist market economy, and how to grasp the key points and speed up corporate culture construction. Steps to adapt to the requirements of the development of the socialist market economy, as well as organizational and material measures to strengthen corporate culture construction.