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如今,在新闻行业出现频率最高的一个词就是转型。它的主要意思是传统媒体正经历一种前所未有的变革,亟待脱胎换骨重获新生。以报纸为例,根据全国报业发行与广告的统计数据,发行量与广告量已呈现连年下滑,而且下滑趋势仍不见底。类似的现象印证着转型时代的降临。与此呼应的是,传统媒体的从业者从内心深处到实践操作也都处于一种变革中的惶恐。在传统媒体,
Today, one of the most frequent occurrences in the news industry is transformation. Its main meaning is that the traditional media are experiencing an unprecedented change and they need to be reborn as a newborn. Take newspapers as an example. According to the statistics of newspaper distribution and advertisements across the country, the circulation and advertising volumes have been declining year after year, and the downward trend is still not bottoming out. A similar phenomenon confirms the coming of the transitional era. In response, traditional media practitioners are also in a state of change from deep into practice. In traditional media,