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中国西部大开发已成为国内外投资者所关注的热点地区,商业触觉一向敏锐的台湾企业更是积极参与祖国西部大开发。在经济全球化和中国大陆入世的背景下,台湾企业如何面对西方跨国公司大举进军中国西部的竞争局面,并且针对西部地区面积大、资源分配分散的特点,以中小型规模为主的台湾企业如何将有限的资金投放得宜,其投资战略值得研究。
The development of western China has become a hot spot for investors both at home and abroad. Taiwanese enterprises that have always had a keen sense of commerce have also taken an active part in the western development of the motherland. Under the background of economic globalization and the accession to the WTO of mainland China, how can Taiwanese enterprises face the competitive situation of western multinational corporations marching into the western part of China in large scale? In response to the large-scale and diversified distribution of resources in the western region, Taiwanese enterprises How to put limited funds available, its investment strategy worth studying.