论文部分内容阅读
传统的节日促销中,商家投入了大量的人力、物力、财力,价格战此起彼伏,往往缺乏特色,没有属于自己的“标签”。在大数据时代,企业需要逆流而上,建立一个涉及产品、价格、渠道、促销、品牌传播、客户关系等更“轻”、更高效的营销全链条,整合线上线下各类营销资源,达到以“微”博大的营销效果。微包装:有人情更聚人气在国家促进节约型社会建设、推
Traditional festival promotions, businesses invested a lot of manpower, material and financial resources, price war one after another, often lacking in characteristics, not their own “label ”. In the era of big data, companies need to counter-current, and establish a more “light”, more efficient marketing chain involving products, prices, channels, promotions, brand communication, customer relationships, etc., integrating various online and offline marketing resources , To achieve “micro” broad marketing effectiveness. Micro-packaging: There are more popular feelings of people in the country to promote conservation-oriented society, pushing