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考试是评价和改进教学,检验教学成果的基本途径;是课程开展的一个重要环节。一个行之有效好的考核方法能够准确地检验课程完成质量和学生的知识掌握程度,促进教学的质量监控与教学的进一步展开。网络营销是电子商务的重要组成部分,其教学过程和培养目标有三个显著特点:一是注重学生的创新能力、实践能力的培养;二是强调课程体系的时效性,课程设置从现在网络营销的最新动态出发;三是突出实践环节教学,主动适应企业网
The examination is the basic way to evaluate and improve the teaching and test the teaching achievement. It is an important part of the course. An effective and effective assessment method can accurately test the quality of the completion of the course and students’ mastery of knowledge, and promote the quality control of teaching and further development of teaching. Internet marketing is an important part of e-commerce. Its teaching process and training objectives have three salient features: one is to pay attention to the students’ ability to innovate and practice; the other is to emphasize the timeliness of the curriculum system. The curriculum is from the current network marketing The latest developments; Third, highlight the practice of teaching, take the initiative to adapt to corporate networks