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在竞争激烈的国际市场,面对经营环境的复杂多变和文化理念的显著差异,如何通过提升文化软实力推动企业国际化管理水平的提高,为海外业务快速健康持续发展提供保障和动力,成为在新时期下具有重要意义的课题。近年来,中国石油拉美公司围绕“中外融合促进企业发展”主题,在构建适应拉美地区特点的企业文化方面进行积极探索,取得了有益成效。
In the highly competitive international market, in the face of the complex and ever-changing cultural environment and the notable differences in cultural concepts, how to promote the international management of enterprises through enhancing the soft power of culture, and providing the guarantee and impetus for the rapid, healthy and sustainable development of overseas businesses, In the new period under the topic of great significance. In recent years, CNPC Latin American companies have actively explored the theme of building a corporate culture adapted to the characteristics of Latin America based on the theme of “Sino-Foreign Convergence Promotes Business Development”, and achieved beneficial results.