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小公司如何以小搏大?秘诀也许就在这四个字:扎根行业.“,”No doubt, large and famous companies are the keyplayers in a market.It seems that competition becomesmore and more a game among giants,and small firms canonly strive for survival in the niches left by big ones. Nowadays, however, the small com-parties have their advantages.In the software industry, some small firms firmlyrooted in their niches are envies of bigones.At least. Wang Xingshan (Presidentof LangChao Genersoft) thinks so. In the industry,thefirms that really earn big bucks are those not very fa-mous. “People take for granted that big orders onlybelong co big companies.In fact, many big orders now are not fulfilled by the several big finan- cial software firms,”said Wang. The secret of small firms' successes in competition with big ones is:firmly rooted in one's niche.