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海报设计是视觉传达设计的重要表现形式,在生活中更是非常多见,它通过不同版面的构成能够在一瞬间吸引人们的目光,从而达到传达的目的。海报通常是通过图形、文字、色彩、版式四个要素结合实际,以恰当的形式展示出所要宣传的信息,这四个要素中,文字的重要性毋庸置疑,这是文字的传播效率所决定的,文字能将更具体、更准确的信息传递给受众,有的时候海报可以完全由文字组成,通过文字的图形化,字体的创意设计,文字的大小以及颜色的不同,同样可以弥补海报中不搭配图形的缺憾。
Poster design is an important manifestation of visual communication design. It is even more common in life. It can attract people’s attention in a moment through the composition of different layouts so as to achieve the purpose of communication. Posters are usually through the four elements of graphics, text, color, layout with reality, in the appropriate form to display the information to be advertised, the four elements, the importance of the text no doubt, which is determined by the efficiency of the transmission of words , Text can be more specific and more accurate information to the audience, and sometimes posters can be composed entirely of text, through the text graphics, creative design of the font, text size and color, the same can make up the poster With graphics defects.