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坚持正确的舆论导向是新闻工作的灵魂和职责所在。在广告经营上,新闻媒体也应该把社会责任放在第一位。在大众传播媒介日益发达的今天,广告以独特的社会文化形式与强大的冲击力,影响着大众的消费取向和日常生活。健康、文明的广告不仅可以促进产品销售,而且可以帮助人们树立正确的价值导向,营造积极进取的文化氛围。相反,低俗的广告,却会给社会造成危害。因此,广告的社会责任已经越来越受到人们的重视。当前,广播随着车载人群的迅猛发展,广告经营迎来了更广阔的市场空间。但当前,各地广播电台还存在着一个为广大受众反感的顽疾,就是医疗保健类专题节目泛滥成灾。
Adhering to the correct direction of public opinion is the soul and responsibility of journalism. In the advertising business, the news media should also give top priority to social responsibility. Today, with the mass media becoming more and more developed, the advertising influences the general public’s consumption orientation and daily life with unique social and cultural forms and strong impact. Healthy and civilized advertising can not only promote product sales, but also help people to establish the correct value orientation and create a positive and enterprising culture. On the contrary, vulgar advertising, but it will cause harm to society. Therefore, the social responsibility of advertising has been more and more people’s attention. At present, the broadcast with the rapid development of car population, advertising business ushered in a broader market space. However, at present, radio stations in various places still have a chronic illness that is disgusted with the vast majority of audiences, that is, the health-care special programs have become rampant.