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随着网络信息技术的飞速发展,以往的课程设置难以满足企业的需要。大数据技术的网络智能系统是师生双向交流的一种重要途径,以各类移动终端为代表的大数据时代的到来,不仅可以考核学生在课堂教学活动中的消化吸收程度,也可以检验教师的教学质量。专门用途英语(ESP)是高职院校学生英语学习的重中之重,高职英语教学改革给大数据时代的高职英语应用教学活动设计带来了机遇与挑战。笔者通过对大数据时代背景、ESP课程设计的理论介绍,以汽车营销英语的课程设计为例,对专业英语课程设计的特征、思路加以说明并提出了一些教学活动设计的策略。
With the rapid development of network information technology, the previous curriculum is difficult to meet the needs of enterprises. Big data technology network intelligence system is an important way for two-way communication between teachers and students. With various types of mobile terminals as the representative of the era of big data, not only can students assess the degree of digestion and absorption in classroom teaching activities, but also can test the teacher The quality of teaching. ESP is the most important part of students’ English learning in higher vocational colleges. The reform of higher vocational English teaching brings opportunities and challenges to the design of higher vocational English teaching activities in the big data era. By introducing the background of big data era and the introduction of ESP course design, the author takes the course design of automobile marketing English as an example to illustrate the characteristics and train of thought of professional English course design and put forward some tactics of designing teaching activities.