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随着科技的不断进步以及网络的快速发展,数字作图成为一种新型的视觉表现手段,在网络广告设计中得到广泛的应用。虽然新型的数字绘图在很大程度上占据优势,但传统的手绘图具有一定的传统型、个性化以及人情韵味,这是新型的数字绘图技术不可企及的优势。因此,手绘图形艺术给广告设计带来了一定的生机与活力。我们需要发现以及了解手绘图形艺术在网络广告设计中的应用价值,以此更灵活的运用到网络广告的设计中。本文就针对手绘图形艺术在网络管广告设计中的应用价值进行分析与讨论。
With the continuous progress of science and technology and the rapid development of the network, digital mapping has become a new visual expression means widely used in the design of online advertising. Although the new digital drawing occupies a great deal of advantages, the traditional hand drawing has some traditional, personal and human feelings, which is an invaluable advantage of the new digital drawing technology. Therefore, the hand-painted graphic art has brought certain vitality and vitality to the advertisement design. We need to discover and understand the value of hand-drawn graphic arts in online advertising design to make it more flexible for online advertising design. This article analyzes and discusses the application value of hand-drawn graphic art in network pipe advertisement design.