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一、背景分析1.会展教育发展现状。会展业作为我国第三产业的重要组成部分,在进出口经济发展中发挥着重要作用。目前,该产业已经成为我国发展最快的朝阳产业之一,它不但推动了中外技术交流,还大大地拓宽了就业机会。但是,会展教育仍处于起步阶段,会展专业高技能人才培养仍缺乏经验。随着2015年7月国务院印发《国务院关于积极推进“互联网+”行动的指导意见》,传统会展业发展思维与互联网思维产生了深度融合,在会展经济中形成了广泛的基于互
First, the background analysis 1. Exhibition Education Development Status. As an important part of China’s tertiary industry, convention and exhibition industry plays an important role in the development of import and export economy. At present, the industry has become one of the fastest-growing sunrise industries in our country. It not only promotes technological exchanges between China and foreign countries, but also greatly broadens employment opportunities. However, MICE education is still in its infancy, and MICE professionals still lack experience in training professionals. With the State Council’s “Guiding Opinions of the State Council on Actively Promoting Internet + Operations” issued by the State Council in July 2015, there has been a profound integration of the development thinking of the traditional exhibition industry with the thinking of the Internet. In the exhibition economy, a wide range of interdependent,