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编辑导向是指编辑根据社会的需要,按照一定的价值取向,对文稿进行选择和优化,引导文化生产和消费,推动文化的发展,提高人们素质的过程。在当今数不胜数、良莠并存的信息大潮里,如何帮助读者辨别精华与糟粕,不断提高我们的民族素质,编辑的导向作用就显得尤其重要。 一、从中介地位看编辑导向作用 作者作为精神产品的生产者,读者作为精神产品的消费者,其关系也正如物质生产领域的生产者与消费者一样,是一对又联系又对立的矛盾统一体。一方面作者与读者相互联系相互依存。读者文化需求的满足仰赖于作者的创作,作者的精神产品的价值又必须通过读者的文化消费,被读者接受而实现。另一方面,作者与读者又是矛盾对立的。作者的创作总是基于自己的兴趣爱好或专业专长,且常常是表达个人的感受和信念。读者却不是全盘接受作者的产品,而是根据自己的需要,自由地选其所需,择其所好。因而作者的产品可能不符合读者的需要而被淘汰,同时读者需求不为作者所
Editing guide refers to the process of editors according to the needs of society, according to a certain value orientation, selection and optimization of manuscripts, guide cultural production and consumption, promote the development of culture, and improve people’s quality. In today’s numerous and mixed news tide, how to help readers to identify the essence and dross, and constantly improve our national quality, editorial guidance is particularly important. First, from the intermediary position to see the editor-oriented role As the producer of psychic products, readers, as consumers of spiritual products, the relationship between material producers as producers and consumers, is a pair of contact and contradictory unity of opposites body. On the one hand, authors and readers are interdependent and interdependent. The reader’s cultural needs to be satisfied depends on the author’s creation, the author’s spiritual product value must be through the reader’s cultural consumption, the reader accepted to achieve. On the other hand, the author and reader are contradictory. Authors’ creations are always based on their hobbies or expertise, and often express personal feelings and beliefs. The reader does not completely accept the author’s product, but according to their own needs, the freedom to choose their own needs, choose their best. So the author’s product may not be able to meet the needs of readers and be eliminated, while the reader needs not for the author