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一、引言包装创意设计,就其实质而言,是将商品信息通过一定的形象(符号)表现出来,传达给消费者,导致一系列行为,从而达到销售之目的。就其形式而言,其含义是在了解商品、市场竞争和受众期望的基础上,发挥创造力,直觉力和想象力,运用联想、想象、抽象、通感,组织和加工已有知识和材料,形成一定的意象和形象,构成包装作品。也有人将其归结为是直接来源于灵感,把创意看作是不期而至的“点子”,灵感爆发的结果。然而,据人类心理学者分析,人类的本性存在着某些美与秩序的法则,这些法则对美学及形象
First, the introduction of packaging design, in essence, is the product information through a certain image (symbol) showed, to convey to consumers, leading to a series of acts, so as to achieve the purpose of sales. In terms of its form, its meaning is to exert creativity, intuition and imagination on the basis of understanding commodities, market competition and audience expectations, and to use the association, imagination, abstraction, sense of synergy to organize and process the existing knowledge and materials , Forming a certain image and image, constitute the packaging work. Others have attributed it directly to inspiration, to think of creativity as an unexpected “idea,” the result of an outbreak of inspiration. However, according to the analysis of human psychologists, there are some laws of beauty and order in the nature of mankind, which have a great influence on aesthetics and image