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2013年,啤酒销售将是机遇和挑战并存。国家拉动内需以及其他酒种影响因素(如白酒塑化剂、黄酒致癌门、葡萄酒农残门)的增加,为201 3啤酒市场消费提供了机会;但啤酒消费面临着天花板,2013年,到何处去掘金?抓住90后消费群体,无疑是啤酒业的最佳选择。“90后”敢猎奇、善体验,为201 3啤酒销售打开空间“90后”是指出生于上世纪90年代的年轻人,这个群体求新、追新,喜欢接触新鲜好玩的事物,非常愿意为新鲜买单,愿意为新鲜事物进行各种低成本的尝鲜型消费。“90后”是伴着高科技成长的一代,他们对于新媒体的熟悉程度和亲和力远远超过上几代人,网络是他们生存与交流的最佳平台。
In 2013, beer sales will be both opportunities and challenges. The increase of domestic demand and other influencing factors (such as white liquor plasticizer, yellow wine carcinogenic door, and wine pesticide residues) have provided opportunities for consumption in 201 3 beer market; however, the consumption of beer faces the ceiling. In 2013, Go to the Nuggets? Seize the consumer groups after 90, is undoubtedly the best choice for the beer industry. “90 after ” dares to curiosity, good experience, open space for 2013 beer sales “90 ” refers to the young people born in the 90s of last century, this group innovation, chasing new, like to touch the fresh and fun Things, very willing to pay for fresh, is willing to make all kinds of low-cost fresh taste for early adopters. “After 90 ” is accompanied by high-tech generation of growth, their familiarity and affinity for the new media far more than previous generations, the network is their best platform for survival and exchange.