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本文根据成人教育的发展历史与现实情况 ,结合国家出台的相关政策法规 ,提出适合国情的关于成人教育市场的定义 ,运用市场分析原理与方法 ,从办学条件、办学经费、学校管理、教师队伍建设、社会需求、社会经济发展趋势等几方面 ,对影响成人教育细分市场的内外因素进行比较分析 ,从中选择成人高等教育 (包括成人高等职业技术教育 )和继续教育作为成人教育市场中优先发展的目标市场 ,并将成人教育的管理向国际惯例靠拢 ,挖掘成人教育产业的潜力 ,成为社会消费的新热点 ,带动经济向前发展
According to the development history and reality of adult education and the relevant policies and regulations promulgated by the state, this paper puts forward the definition of adult education market which is suitable for the national conditions, and uses the principles and methods of market analysis from the aspects of school conditions, running expenses, school management, , Social needs and socio-economic development trends, the paper analyzes the internal and external factors that affect adult education market, and selects adult higher education (including adult higher vocational and technical education) and continuing education as the priority in the adult education market Target markets and move the management of adult education closer to international practice to tap the potential of the adult education industry and become a new hot spot for social consumption and drive the economy to move forward