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本刊讯:据《中国酒业新闻》报道,2016年,山西汾酒集团营业额达到167亿元,同比增长8.5%;商品酒销售总量达到6.5万千升,同比增长22.65%。从2013年下半年起,我国白酒市场进入深度调整期。汾酒集团制定了“稳中求进”“一去一降三调整”的经营总基调,即去库存、降成本和调整产品结构、经销商队伍、营销模式,由外延式增长向内涵式发展转型。截至目前,他们成功打造出4款销量超5亿元
According to the “China Wine Industry News” reported that in 2016, Shanxi Fenjiu Group turnover reached 16.7 billion yuan, an increase of 8.5%; wine sales totaled 65,000 liters, an increase of 22.65%. From the second half of 2013, China’s liquor market has entered a period of deep adjustment. Fenjiu Group has formulated the general management tone of “steady progress,” “one go, one drop, three adjustments”, that is, going to inventory, lowering costs and adjusting the product structure, the dealership team and the marketing mode, and from the epitaxial growth to Connotation development and transformation. As of now, they have successfully created 4 sales of over 500 million yuan