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随着科学技术的不断发展,以网络为媒介的新媒体也迎来了一次伟大的变革,新媒体已经在各个领域都得到了空前的发展。动画与新媒体之间的结合引发了传统艺术上的变革,现如今的动画也已经成为以“信息化”为主导,以数字交流为主要形式的多模式传播平台。所以,我们致力于开拓动画技术的新市场,使动画的作用渗透到各个区域之中。本文以“媒体结合”语境下动画技术面临的主要挑战作为切入点,谈谈其迎来的挑战与机遇。
With the continuous development of science and technology, the new media using internet as a medium has ushered in a great revolution. The new media has achieved unprecedented growth in all fields. The combination of animation and new media has led to the transformation of traditional art. Today’s animation has also become a multi-modal communication platform dominated by digital information and dominated by digital information. Therefore, we are committed to developing a new market for animation technology, so that the role of animation infiltrates into all regions. This article takes the main challenges facing animation technology under the context of “media combination” as an entry point, and talks about its welcome challenges and opportunities.