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《中国企业家》2016年第5期特写《马拉松钱途漫长》春天来了,公园里跑步的人越来越多,各地马拉松热也在持续升温。经济下行压力中,马拉松无意中承载了既安抚情绪又节省医药赞的特殊功效,还与极简主义、乐活等新时尚元素关联,马拉松没法不火。且不说一线城市赛事动辄开肩3万人以上的异地消费,单就该项运动人均投入3000多元的市场蛋糕,足以令商家垂涎。然而,从商业报表来说,马拉松赛事盈利情况并不乐观。虽然北马开始盈利,无锡马拉松报名参赛人数也突破3
“Chinese Entrepreneurs” Issue 5, 2016 Feature “Marathon long way to go” Spring is coming. There are more and more people running in the park, and marathon fever around the world is heating up. In the downward pressure on the economy, the marathon inadvertently carries the special effect of appeaseing the emotions and saving medicine. It is also linked with the new fashion elements of minimalism and music lovers. The marathon can not be avoided. Not to mention first-tier cities easily open shoulder more than 30,000 people in different places of consumption, the per capita investment in the sports market more than 3,000 yuan cake, enough to make businesses coveted. However, the profitability of the marathon race is not optimistic from business reporting. Although Bema was profitable, the number of applicants for the Wuxi Marathon also exceeded 3