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在众多媒体共存、新闻源也大致相同的情况下,地市晚报如何面对读者,以什么特色有别于机关报、专业报、生活文艺类报纸,使自己在竞争中图生存、求发展?一个关键的问题,就是如何给晚报定位。笔者根据办《株洲晚报》的实践就地市晚报的定位问题,进行一些粗浅探析。着眼地方,以本土的特色增强亲和力地市晚报是当地党委领导下的舆论工具,同样应遵循党性原则,坚持正确的舆论导向,这一点不能含糊。追求主流报纸的高品位、高覆盖率、高影响力,赢得品牌、赢得市场、赢得读者,也是晚报的既定目标。在这个前提下,地市晚报应看到自己的生存条件,办出
In the coexistence of many media, news sources are roughly the same circumstances, the city Evening News how to deal with readers, what characteristics are different from the organs reported, professional newspaper, literary and art life newspapers, so that their competition in the map survival and development? A key issue is how to position the evening news. According to the author’s “Zhuzhou Evening News” practice of local newspapers positioning Evening News, to conduct some superficial analysis. Focusing on local characteristics and enhancing affinity Evening Newspaper is a media tool under the leadership of local party committees. It is also not to be vague to follow the principle of party spirit and uphold the correct direction of public opinion. The pursuit of the mainstream newspaper of high grade, high coverage, high impact, to win the brand, to win the market, to win the readers, but also the established goal of the evening paper. In this premise, prefectural Evening News should see their own living conditions, to do