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通过分析互联网环境下市场营销学教学模式的变革趋势,提出将基于微课的翻转课堂教学模式引入到市场营销学课程的教学中。通过建立基于微课的课前的自主学习、课内的互助学习、课后的反思学习三阶段的市场营销学翻转课堂教学模式,弥补传统市场营销教学过程中教学方法单一、师生互动不足、教学过程控制性差等问题,从而充分发挥教师在不同阶段的能动性,调动学生学习兴趣、提高学生解决营销实际问题的综合素质,以期为该课程教学模式探索提供依据。
By analyzing the changing trend of marketing teaching mode under the internet environment, this paper puts forward that the teaching mode of flip classroom based on micro-class should be introduced into the teaching of marketing course. Through the establishment of micro-class-based pre-class self-study, mutual learning within the class, after-class reflection on the three stages of marketing flip classroom teaching model to make up for the traditional marketing teaching process of teaching a single teacher-student interaction, So as to give full play to the motivation of teachers in different stages, arouse the students ’interest in learning and improve the students’ overall quality in solving actual problems of marketing so as to provide the basis for the exploration of the teaching mode of this course.