论文部分内容阅读
媒介的发展历史是人类各种技术用于传播领域的产物,媒介的融合首先是媒介技术的融合,人类的需求,在科技发达的今天,通过不同的媒介形态得到了巨大的满足,根据使用与满足理论建立研究模型,分析了新媒介技术特性这一变量对媒介选择的影响,进而指出新媒介依赖的技术根源;通过媒介生态学理论架构了新媒介生态系统,从传受双方和技术层面针对新媒介生态失衡提出了应对策略,以求不断优化媒介生态,促进新媒介的良性发展。
The history of the development of media is the product of the application of various technologies of mankind in the field of communication. The fusion of media is firstly the integration of media technologies and the demand of mankind. With the development of science and technology, great satisfaction has been obtained through different media formats. It meets the theory to establish the research model, analyzes the influence of the variable of the new media technical characteristics on the media choice, and then points out the technical roots of the new media dependence; constructs the new media ecosystem through the media ecology theory, The ecological imbalance of new media puts forward coping strategies in order to continuously optimize the media ecology and promote the sound development of new media.