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我国电视新闻评论节目经过30多年来的发展壮大,已成长为各大电视台的一个重要产品,被视为灵魂和旗帜。如今的新媒体时代,传播环境发生了翻天覆地的变化,微博、微信、新闻客户端等社交媒体异军突起,人们通过互联网和移动互联网能够更加快速便捷地获取新闻信息,对电视新闻评论节目冲击很大。本文主要探讨电视新闻评论节目在新媒体时代如何从主持人、评论员、选题、视角、语态、互动等节目生产和传播环节进行变革,从而争取在媒介融合环境下取得更为广阔的发展空间。
After more than 30 years of development and growth, China’s television news commentary program has grown into an important product of major television stations and regarded as the soul and banner. In today’s new media era, the communication environment has undergone tremendous changes. Social media such as Weibo, WeChat, and news clients have been on the rise. People can access news information more quickly and easily through the Internet and the mobile Internet. This has a great impact on the television news commentary program . This article mainly discusses how the TV news commentary program in the new media era changes from the host and commentator, the topic selection, the perspective, the voice, the interactive and other program production and transmission links to strive for a broader development under the media convergence environment space.