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随着信息技术的不断发展,网络已然成了民众生活中不可分割的一部分,信息技术中软件和硬件的结合,也为网络营销的内容,打下了至关重要的基础。在未来的企业发展,也必定离不互联网内容的影响,所以在当下,企业领导人对于如何在信息时代保持企业自身的竞争优势,是决定企业能否持续性发展的关键。通过对网络营销模式的主要特点进行分析,并对相关的网络营销手段进行讲解,希望能起到一些参考的作用。
With the continuous development of information technology, the Internet has become an integral part of people’s lives. The combination of software and hardware in information technology has also laid a crucial foundation for the content of network marketing. In the future, the development of enterprises will inevitably be influenced by the non-Internet content. Therefore, at present, the leaders of enterprises hold the key to how to maintain their own competitive advantages in the information age. Through the analysis of the main features of the network marketing model, and to explain the relevant Internet marketing tools, hoping to play some reference role.