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“得终端者得天下”已成为企业营销中不争的“哲训”,在过度竞争中的白酒行业,更是如此。笔者结合自己近几年对白酒市场的策划、运作经验,总结了经销商如何做好中高档白酒终端的十个方面。
“To have the terminal in the world” has become an indisputable “philosophical” in corporate marketing, especially in the spirited liquor industry that is over-competitive. In light of the author’s own planning and operation experience of white liquor market in recent years, the author summarizes ten aspects of how dealers make good and middle-grade liquor terminals.