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电视媒体营销定位有其客观现实性和必要性,在定位时要注重一些关键点,尤其是操作执行和后续服务营销。本文将结合四川电视台在成就大众消费品牌的实践中兼谈神韵传播如何为广大客户构建营销平台。营销定位策略与市场竞争随着观众分化的不断加大,为不断满足这种分化后的不同需求,电视节目式样和类型也日趋多样化,电视节目也逐步从卖方市场进入到买方市场。在商品(电视节目)过剩阶段,产品的可替代性增强,节目和节目,频道和频道,甚至不同媒体之间的竞争加剧。
Television media marketing positioning has its objective reality and necessity, in the positioning should pay attention to some key points, especially the implementation of the operation and follow-up service marketing. This article will combine the Sichuan television station in the practice of mass consumer brands and talk about how the charm of the spread of communication for the construction of marketing platform for our customers. Marketing Positioning Strategy and Market Competition With the continuous increase of audience differentiation, in order to continuously meet the different needs after differentiation, television programs are increasingly diversified in style and type, and television programs gradually enter the buyer’s market from the seller’s market. In the extra phase of goods (television programs), the substitutability of products is enhanced, and the competition between programs and programs, channels and channels, and even between different media is intensified.