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近年来,许多地市报人压力空前:传统纸媒发行量和广告不断下降,就连前几年还受人追捧的PC端,点击率也在下降。面对新媒体和自媒体的挑战,许多媒体匆忙应对,从微博、微信到迈开大步建设新媒体,设置融媒体或全媒体中心,全力打造移动客户端,应对措施不断升级。但是,赢利呢?赢利模式在哪里?报社办网,特别是地市报办网,真正赢利的是少数。问题出在哪里?边缘化与融媒体打开手机,随便浏览几个地市媒体的微信订阅号或移动客户端,单条新闻阅读
In recent years, many local newspapers have been under unprecedented pressure: the traditional paper circulation and advertisements have been declining. Even the PC, which has been sought after a few years ago, has seen its click-through rate declining. In the face of the challenge of new media and self-media, many media havetily responded by stepping up the construction of new media, weaving financial media or all-media center from Weibo and WeChat to create a mobile client and escalating the countermeasures. However, profit-making? Where is the profit model? Newspaper office network, especially the local newspaper network, the real profit is the minority. Where is the problem? Marginalization and financial media Open the phone, just a few cities to browse the media microblogging subscription number or mobile client, a single news reading