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随着以互联网为代表的信息技术不断推陈出新,基于信息技术的新媒体一经出现便迅速发展。新媒体由于其便捷性和多元化选择正在强烈冲击以电视为代表的传统媒体,传统媒体必须通过改造和创新应对挑战,改造的重要途径为与新媒体进行融合。文章分析了传统媒体与新媒体的发展现状,提出了电视与新媒体融合的发展模式,并提出促进电视与新媒体融合发展的途径。
With the continuous innovation of information technology represented by the Internet, the new media based on information technology has rapidly developed. Due to its convenience and diversified choices, new media is strongly impacting traditional media represented by TV. Traditional media must meet challenges through transformation and innovation, and an important way to transform is to integrate with new media. The article analyzes the current situation of the development of traditional media and new media, puts forward the development model of the integration of television and new media, and proposes ways to promote the integration of television and new media.