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近日,经典男装品牌TONY WEAR携手旗下自创品牌TONY JEANS一同亮相,在上海时装周上发布了2014秋冬男装,有着20年品牌时尚与品位积累的TONY WEAR,用一系列精美设计,向观众诉说了一个饱含复古情怀的英伦故事,奢华时尚里隐约散发着久远而神秘的魅力。时尚与艺术的完美结合,是男装品牌文化未来的趋势。随着消费水平的提升,消费者越来越关心购买这个品牌同时所带来的文化品位,其品牌文化是品牌价值的主要源泉,消费者愿意为这种品牌文化所带来的文化品位而买单,所以,品牌文化建设与品牌的附加值是成正比的。
Recently, the classic men’s brand TONY WEAR hand in hand with its own brand TONY JEANS unveiled in the Shanghai Fashion Week released the 2014 autumn and winter men’s wear, with 20 years of brand fashion and taste of TONY WEAR accumulated, with a series of beautiful design, tell the audience A full of retro feelings of the British story, luxury fashion exudes a distant and mysterious charm. The perfect combination of fashion and art is the future trend of men’s brand culture. With the improvement of consumption level, consumers are more and more concerned about the cultural taste brought by purchasing this brand. Its brand culture is the main source of brand value. Consumers are willing to pay for the cultural taste brought by this brand culture , So, brand culture and brand value-added is proportional to.