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伴随着出版融合进程的加快,传统出版大项目的运营在融合传播环境下发生了很大变化。出版选题策划呈现出集成性和创新性交织的特征,出版团队建设的跨界和融合特质日益凸显,出版商业模式重构亟待破题。与此同时,出版大项目实施的技术支撑问题已经成为制约出版大项目创新的重要方面。
With the accelerating process of publishing convergence, the operation of large traditional publishing projects has undergone great changes in the context of integrated communication. The planning of publishing topics presents the characteristics of intertwined and innovative intertwining. The cross-border and integration characteristics of the publishing team building have become increasingly prominent. The reconstruction of the publishing business model needs to be solved urgently. At the same time, the issue of technical support for the implementation of large-scale publishing projects has become an important aspect that restricts the innovation of large-scale publishing projects.