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从福州到泉州,154公里;从泉州到厦门,82公里;2004年,这“一线三点”的GDP总量,占了福建全省的2/3。有趣的是,泉州到厦门的高速路旁的广告牌密度,远高于福泉高速。身处闽南——中国经济最富活力的地区之一,厦门与泉州的报业一度静享着近70%的超高的毛利率,并被视为媒体发展的机会之地……另一方面,尽管与厦门、泉州相比,福州在经济总量、人口总量上并不占据绝对优势,经济辐射力有限,但福州报业仍占据了得天独厚的政治资源和文化资源。特定的地缘政经结构,促使福州-泉州-厦门报业区域市场的初步形成并不断演进——从1997年起,以《福建日报》子报为代表的省会报纸经历了由自发到自觉的扩张之路,厦门、泉州的地市报则不断应变自强,甚至向外扩张……变局由此而生。
From Fuzhou to Quanzhou, 154 kilometers; from Quanzhou to Xiamen, 82 kilometers; in 2004, this “a line of three points,” the total GDP, Fujian Province accounted for 2/3. Interestingly, Quanzhou to Xiamen highway billboard density, much higher than the Fuquan high-speed. Living in southern Fujian, one of China’s most economically viable regions, the newspaper industry in Xiamen and Quanzhou once enjoyed nearly 70% of its gross margins and was seen as a chance for media development ... On the other hand Although compared with Xiamen and Quanzhou, Fuzhou does not occupy an absolute superiority in economic output and population, and its economic power is limited. However, the Fuzhou press occupies a unique political and cultural resource. The specific geo-political structure has prompted the initial formation and continuous evolution of the Fuzhou-Quanzhou-Xiamen newspaper regional market. Since 1997, the provincial newspaper represented by the “Fujian Daily” has undergone a spontaneous to conscious expansion Road, Xiamen, Quanzhou, the local newspaper constantly strain self-improvement, or even outward expansion ... ... change the situation resulting.