SWOT分析应用于竞争情报活动的实例研究——SWOT分析与“赛特”之成功

• 作 者: 李娜
• 机 构: 北京大学信息管理系!北京100871
• 出 处: 情报理论与实践
• 发表日期: 2000年04期
• 关键词: 赛特 竞争情报活动 机会因素 威胁因素 优势因素 商业管理 顾客需要 北京东部 销售收入 购物中心

The meanings and application steps of S WOT analysis method are introduced.The successful application of this method in Sai Te Group is investigated.Finally,the paper points out the practical and imme diate significance of SWOT analysis method.

The meanings and application steps of S WOT analysis method are introduced. The successful application of this method in Sai Te Group is investigated. Finaally, the paper points out the practical and imme diate significance of SWOT analysis method.