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坚持正确舆论导向,传播弘扬先进文化,是电视媒体必须承担的责任。而在中国历史长河中熠熠生辉的传统民族民间文化艺术,在现代化进程中正在被边缘化,甚至有的还面临着消亡的危险。因此,如何才能担负起传播优秀传统艺术的重任,如何才能向受众巧妙地推介传统艺术并获得认同,如何才能形成传统艺术与电视媒体的双赢,成为了一个严峻的课题。笔者以方言类曲艺栏目《开心茶馆》为例,对传统艺术类电视节目的形式进行一定的分析,以求拓展电视媒体与传统艺术联姻的发展思路。
It is the responsibility of the television media to uphold the correct direction of public opinion and spread and promote advanced culture. However, the traditional folk arts and culture shining in the long history of China are being marginalized in the process of modernization, and some even face the danger of demise. Therefore, how to shoulder the important task of spreading outstanding traditional arts, how to promote and recognize traditional arts to audiences, and how to form a win-win situation between traditional arts and television media has become a serious issue. The author takes the dialect category “Merry Tea House” as an example to analyze the form of traditional art television programs in order to expand the development of television media and traditional art marriage.