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对于冰箱产业,2013年整体市场发展呈现上升态势。大容量、高端化、多元化的市场需求以及宏观经济形势的良性刺激,都为冰箱企业提供了巨大的发展机遇。如何抓住机遇,以创新技术为先导,精准的把握市场需求将是下一阶段企业发力的重点。近年来,我国冰箱行业成功跨越节能升级、制冷剂替代等技术门槛,开始步入产品升级期。由产品升级引发的产业升级,将给冰箱企业带来更多的机遇,同时也为冰箱行业重新构建竞争格局提供良机。
For the refrigerator industry, the overall market development in 2013 showed an upward trend. Large-capacity, high-end, diversified market demand and the healthy stimulation of the macroeconomic situation provide great opportunities for refrigerator enterprises. How to seize the opportunity to take innovative technology as the guide, precise grasp of market demand will be the focus of the next phase of corporate power. In recent years, China’s refrigerator industry successfully across energy-saving upgrades, alternative refrigerant and other technical threshold, began to enter the product upgrade period. The industrial upgrading triggered by the product upgrade will bring more opportunities for the refrigerator enterprises and provide an opportunity for the refrigerator industry to rebuild the competitive landscape.