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校企合作是高职影视传媒类专业人才培养的重要途径,但当前流行的工科类专业合作模式不尽符合传媒类专业特性,校企合作已成为影视传媒类专业建设的瓶颈问题。本文从企业视角出发,综合采用企业管理中常用的SWOT-CLPV模型等工具,将校企合作视为一种市场交易,结合某职业学院的合作实践,分析其校企合作的机会。并以此为基础,探析高职影视传媒类专业合作实践中把握机会与选择模式的基本策略。
The cooperation between school and enterprise is an important way to cultivate professionals of film, television and media in higher vocational colleges. However, the popular cooperation pattern of engineering major does not meet the characteristics of media professionals. The cooperation between colleges and enterprises has become the bottleneck of the construction of film and television professionals. This article from the perspective of the enterprise, the comprehensive use of SWOT-CLPV model and other tools commonly used in business management, the school-enterprise cooperation as a market transaction, combined with a vocational college cooperation practice, analysis of the opportunities for school-enterprise cooperation. And based on this, the paper probes into the basic tactics of seizing opportunity and choosing mode in the practice of film, television and media major in higher vocational colleges.