论文部分内容阅读
绝大多数香烟画都是由香烟公司聘请中国画画师创作的,绘画手法多采用传统木刻年画或明清通俗小说人物插图画的绣像画法。民国是中国政治、经济、文化大变革时期,此时的中国社会华洋杂处,既有外来西方现代主义思潮的不断冲击,又有本民族传统思想观念的无形浸染,人们的审美观念与视觉接受方式也相应地发生了转换与变革。这一时期,我国的民族烟草工业得到了较快发展,产生了大量民族卷烟品牌,并与外国洋烟品牌展开了激烈的竞争。竞争涉及方方面面,卷烟的包装是除了烟草质量和口味之外最热门的竞争内
The vast majority of cigarette paintings are hired by the tobacco company to draw Chinese painting division, painting techniques and more use of traditional woodcut New Year or Ming and Qing dynasty popular portrayal of portraits drawn embroidered portrait painting. The Republic of China was a period of great political, economic and cultural changes in China. At this time, the Chinese and foreign miscellaneous goods of the Chinese community not only had the constant impact of the trend of foreign Western modernism, but also had the invisible influence of the traditional national thoughts and concepts, people’s aesthetic concepts and visual acceptance Corresponding to the way the conversion and change took place. During this period, the national tobacco industry in our country got rapid development, produced a large number of national cigarette brands and fiercely competed with the foreign tobacco brands. The competition involves all aspects of the packaging of cigarettes in addition to tobacco quality and taste outside the hottest competition