坚持“顾客中心主义”

来源 :知识经济（中国直销） | 被引量 : 0次 | 上传用户：ADAM129XU

【摘要】

：

在面临行业发展困境时,那些表现得好的企业通常是保持以客户为中心,同时能够处理复杂的不确定性和风险的企业.“企业要探究隐藏在全球客户群体中的风险和机会来源、要能找到

【作者】

：

DSN 丁晓冰陶廷洁

【出处】

：

知识经济（中国直销）

【发表日期】

：

2021年3期

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在面临行业发展困境时,那些表现得好的企业通常是保持以客户为中心,同时能够处理复杂的不确定性和风险的企业.“企业要探究隐藏在全球客户群体中的风险和机会来源、要能找到接触客户的新途径少关注那些为短期利益所驱动的客户交易,转而关注培养那些基于长期信任关系而存在的商业机会.”埃森哲在《客户中心为何重要》一书中引用道.

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