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4月,“环行洞庭湖”即将如期启程。如何承接与光大自“走进大湘西”以来战役报道的优势,如何创新与突破大型区域采访的策划与组织,如何实现系列报道主题与当前宣传重点的呼应,是活动的组织者和参与各方要开始认真思考的议题。2004年下半年以来,省委宣传部已连续组织完成了湘西、湘南、湘中三大区域性战役报道。其成功经验在于:主题——鲜明强烈的时代色彩;重点——丰富贴切的经济题材;规模——声势浩大的报道阵容;方式——广泛密切的传播联动。尤其是对区域经济的宣扬与阐释。共性概括,恰如其分;个性开掘,确切到位。受众欢迎,领导肯定,影响深远;成为我省新闻宣传具有原始创新价值的知名品牌。
In April, “Ring Dongting Lake” is scheduled to depart on schedule. How to undertake the planning and organization of how to innovate and break through the planning and organization of large-scale regional interviews and how to achieve the theme of the series of reports in response to the current propaganda priorities are the activities reported by Everbright since its entry into the Greater Western Hunan Province. To start thinking carefully about the issue. Since the second half of 2004, the Propaganda Department of the Provincial Party Committee has successively completed the coverage of the three major regional campaigns in western Hunan, southern Hunan and central Hunan. Its successful experience lies in: the theme - a strong and vivid era of color; focus - rich and appropriate economic topics; scale - massive coverage of the line; way - a wide range of close communication. Especially the promotion and interpretation of the regional economy. Common generalization, appropriate; personality dig, exactly in place. The audience is welcome, the leadership affirmed, far-reaching impact; become the province’s publicity with original innovative value of well-known brands.