“BDA多维度体验式”教学模型应用——以品牌全案策划与设计课程为例

• 作 者: 段嵘 刘洁
• 机 构: 浙江理工大学艺术与设计学院,
• 出 处: 现代装饰(理论)
• 发表日期: 2012年04期
• 关键词: 体验式 BDA 教学模型 广告学专业 教学角度 体验式学习 情境 维度 策划 实战经验

依据Kolb的体验式四阶段模式而创新的的“BDA多维度体验式”教学模型,从教学广度、教学深度、教学角度三方面,围绕Kolb的体验式四阶段模式进行了更为立体化的衍生。结合品牌全案策划与设计课程的教学内容、特点、教学目标,在虚实融合的体验式学习情境下,使学生亲历品牌全案策划与设计各个真实作业的环节,为广告学专业教学中如何做到与市场的无缝链接提供直接的实战经验。

Based on Kolb’s experiential four-stage model, “BDA multidimensional experiential” teaching model, which is based on Kolb’s experiential four-stage model, is more three-dimensional about Kolb’s experiential four-stage model from the aspects of teaching scope, teaching depth and teaching perspective Derivation. Combining with the teaching content, characteristics and teaching objectives of the brand case planning and design course, under the circumstances of experiential learning with the integration of the actual situation and the actual situation, students are taught how to plan and design all the real work of the brand case for the professional teaching To the seamless link with the market to provide direct combat experience.