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随着新媒体的兴起,媒体形态的多样化、便捷化使得传统媒体尤其是平面媒体受众的流失越来越明显。特别是2015年,不断出现报纸停刊的现象。新媒体越来越成熟,多样、方便、精准的广告工具将会抢占更多传统媒体的广告收入资源,很多传统媒体将会直接面临生死存亡的困境。党报与都市报面临的问题,对于行业报同样存在。要么在变革中发展壮大,要么在固守中慢慢倒下。唯有改革创新,谋求转型,方能
With the rise of new media, the diversification and expediency of media make the loss of traditional media, especially the audience of print media, more and more obvious. Especially in 2015, the cease-reading of newspapers ceased. New media is more and more mature, diversified, convenient and accurate advertising tools will seize more advertising resources of traditional media resources, many traditional media will be directly facing the dilemma of life and death. The problems faced by the party newspaper and the Metropolis Daily also exist for the industry newspaper. Either change in the development and growth, or slowly deflated in the fall. Only reform and innovation, seeking to restructuring, can only