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就目前而言,江苏商报在南京市场上尚属是一张弱势报纸,在经历了短暂的辉煌后,它迅速从都市报的第一阵营中滑落。这几年,江苏商报一直试图以经济类报纸的形象重新打开市场之门,但因为目前报纸行业整体下滑,南京市场竞争激烈,报社的资金实力、人员配备等多种因素的影响,一直起色不大,被南京市场边缘化的迹象依然存在。如何在夹缝中求得生存,如何从经济报的视角出发摆脱同质竞争,如何更好地拓宽发行市场和广告市场,一直是商报人在思考的问题。
For now, Jiangsu Daily is still a weak newspaper in the Nanjing market. After a brief period of glory, Jiangsu Daily quickly slipped from its first place in the Metropolis. In recent years, Jiangsu Daily has been trying to reopen the market with the image of economic newspapers. However, due to the current decline in the newspaper industry as a whole and the fierce competition in the Nanjing market, the newspaper’s financial strength and staffing have taken a turn for the better. Not large, the signs of the marginalization of the Nanjing market still exists. How to survive in the cracks, how to get out of homogeneous competition from the perspective of economic newspaper and how to better broaden the issuance market and advertising market has always been a question for business people to think about.