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对于产品开发中,项目因前期对市场或客户定位的偏离,造成区域产品同质化竞争严重、产品类型单一的问题,可通过对竞争、销售、客户、企业几层面的分析来确定项目的物业选型,从而形成差异化竞争。有人说,产品咨询就是衔接开发商项目前期定位及设计院产品设计的专业纽带,可见其重要性不容小觑。其实,产品咨询不仅是从整体规划到产品营造的建议,而且是和市场定位以及开发时序紧密结合的一部分。产品设计和生活需求息息相关,但是产品咨询不仅仅为此,同时也从销售角度实现开发利润的最大化,寻求感性和理性的平衡点。产品咨询应站在开发商的角度提供专业建议。
For product development, due to the deviation of the project from the previous market or customer orientation, the project will lead to serious homogeneity competition among regional products and single type of products. The project may be identified through analysis of competition, sales, customers and enterprises Selection, thus forming a differentiated competition. Some people say that product consulting is the convergence of pre-project developers and Design Institute product design professional link, we can see its importance should not be underestimated. In fact, product advice is not only from the overall planning to product creation advice, but also with the market positioning and development timeline as part of the close combination. Product design and living needs are closely related, but not only for this product advice, but also from the sales point of view to maximize the development of profits, to find a balance between emotional and rational. Product advice should be from the perspective of developers to provide professional advice.