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在经济全球化、市场一体化和知识经济高速发展的当今时代,一个国家经济融入WTO,参与全球化经济协作和经营竞争,已是振兴区域经济不可逾越的一步。随着加入WTO时间的临近,我国企业有必要加快经营战略创新,以更加适应国际化经营与发展的需要。研究美国企业市场定位、市场营销、市场效益和市场占有等以科技领先和知识经济发展为特征的“知识经营”战略创新的成功做法,对于我国企业应对国际市场竞争是颇有借鉴意义的。 一、市场定位战略创新——企业国际市场定位从传统的寻
In today's era of rapid economic globalization, market integration and knowledge-based economy, the integration of a country's economy with the WTO and its participation in global economic cooperation and business competition have become an insurmountable step in rejuvenating the regional economy. With the approaching time of joining WTO, it is necessary for Chinese enterprises to speed up the innovation of business strategy in order to adapt more to the needs of international operation and development. It is of great reference to Chinese enterprises to deal with the international market competition by studying the successful practices of “knowledge management” strategy innovation characterized by the leading technology and the development of knowledge economy in the market positioning, marketing, market efficiency and market share of American enterprises. First, the strategic positioning of market positioning - the international market positioning of enterprises from the traditional search