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本文以当下媒体竞争形势为背景,以若干富有特色和影响力的主流电视媒体活动组织情况为范例,提出了电视媒体要从“内容为王”转换到“活动制胜”的观点,并从精神内核、内容选择、编排理念、传播手段四个层面,对主流电视媒体的活动组织进行了分析和思考,明晰了“在拓展民生过程中形成品牌,把民生热点、社会难点、观众看点聚焦为一体,形成媒体的亮点,在激烈的传播市场竞争中个性化地展示主流媒体的形象和品牌,使电视活动的设计与组织接地气、有灵气、聚人气,不断形成自身与市场经济相适应、与社会进步相适应的市场竞争力、社会影响力”的电视活动组织思路,对于电视主流媒体以独具个性的活动设计和组织来参与市场竞争,具有启示意义和参考价值。
Taking the present media competition situation as a background, this paper takes a number of influential mainstream TV media organizations as an example, and puts forward the opinion that the TV media should be transformed from “content is king” to “win” From the four aspects of spiritual inner core, content selection, layout idea and means of communication, the author analyzes and thinks about the activities and organizations of the mainstream TV media, and clarifies that the formation of the brand in the process of expanding people’s livelihood will make the people’s livelihood hot spots, social difficulties and audiences Aspect of the spotlight as a whole, the formation of the highlights of the media in the fierce dissemination of market competition in the personalized display of the image and brand of the mainstream media, television activities, the design and organization ground gas, Reiki, popularity, and continue to form their own and the market Economic adaptation, market competitiveness and social influence in line with social progress ", the design and organization of television mainstream media with unique personality to participate in market competition has enlightenment and reference value.